Old streets, beach light. Post the real San Juan.
Visitors get Old San Juan postcards. Residents live the whole city: Condado beach mornings, Isla Verde weekends, Santurce galleries and La Placita nights, coffee in Miramar, surf-town calm in Ocean Park. Mofongo loyalties run deep, lechon runs are a weekend plan, and chinchorros are where locals actually stop. SIGNL is forming its San Juan founding roster now: local creators who post that city, and local businesses ready to comp them.
The post is the job.
SIGNL is free for creators. Always. Businesses pay the platform. You never pay to join, to list, or to get booked.
Comp visits are the core. Paid bookings sit on top: set your own rate, the business pays it, and the platform fee is 6 percent total, split evenly, so you keep 97 percent of your rate. Paid bookings are held by SIGNL until your post is live. Headliners (15,000+ followers) are also first in line for featured paid campaigns when businesses run them.
San Juan runs on locals
Santurce is the creative engine
Galleries, murals, independent kitchens and La Placita, where a market plaza turns into the city's living room at night. Santurce is where San Juan makes its culture, and its creators set the weekend agenda.
A beach city with a daily rhythm
Condado, Isla Verde and Ocean Park are not vacation backdrops, they are where residents swim before work, eat after the beach and gather on weekends. Local posts about that rhythm reach people who live it.
Mofongo is a debate here
Garlic level, broth on the side, who mashes it right and who is coasting: San Juan argues its food with love. Lechon runs and chinchorro stops get the same treatment, and honest verdicts travel fast.
Old San Juan beyond the postcard
Behind the blue cobblestones and fortress views, Old San Juan has working cafes, family restaurants and bars full of neighbors. Creators who post that side of it earn trust tourists never see.
How it works for San Juan creators
Claim your founding spot
Sign up free with San Juan as your market and finish your profile: your handles, your neighborhoods, what you post about. Founding creators are reviewed in sign-up order, and your tier is set automatically by your total audience.
Go be a customer
Show up, redeem the comp in the app, and experience the business for real. Bring a guest when the offer covers two.
Post within 48 hours
The Standard Visit: 1 post or reel plus 1 story that shares the post, posted to a 48-hour standard with a week as the outside limit, honest and clearly disclosed as comped. The platform tracks the post, so the business gets proof and you get credit for the visit.
Comps across San Juan
Restaurant meals are the start: criollo kitchens serving mofongo and lechon, Santurce chef-driven rooms, Condado beachfront dining, Old San Juan cafes, beach clubs in Isla Verde and chinchorro day trips out of the city. Salons, barbershops, tattoo studios, fitness studios and attractions run comp offers too.
Students count here. If you are at the University of Puerto Rico Rio Piedras or the Universidad del Sagrado Corazon, name your school when you sign up or finish your profile: your profile carries your campus, so businesses near your school can find you first. A Standard Visit fits between classes, and alcohol offers are 21+ only.
Where do you land?
Tiers are set automatically by your total audience across platforms, and they rise as you grow. A small, genuinely local audience beats a big, scattered one.
- Everyday people with a local following
- Comp visits, and paid bookings at your own rate
- Perfect first step into local posting
- Regular local posters, the roster's sweet spot
- Comp visits, and paid bookings at your own rate
- Priority access to new businesses
- Established local creators
- Comp visits, and paid bookings at your own rate
- First pick of grand openings and launches
Under 500 followers, or just starting out? Apply anyway. Your tier is set by your follower count, and it moves up as you grow. What matters most is not the number, it's that your audience is actually local and actually engages. Nobody picks their own band.
San Juan businesses: be the room locals post about
San Juan diners choose the neighborhood spot over the resort strip chain, and they choose it because someone they follow ate there. Founding businesses get that someone: real local creators, comped at your cost, posting honestly to the followers who fill your tables.
Ads reach everyone except the people who live nearby. SIGNL puts San Juan creators who live here inside your business, posting to neighbors who can walk in this week.
Join the founding business list
Apply in a few minutes. Your category spot in your trade area is held in application order, and nothing is charged today.
Founding pricing, held for you
$199 a month for Self-Service (up to 5 creator visits a month, about $40 per creator visit), $349 a month for Growth (up to 10 creator visits a month, about $35 per creator visit) or $699 a month for Managed (up to 20 creator visits a month), with a 3-month minimum and then month to month. Founding businesses get $100 off the first month. Visits you don't use roll into the next month, then expire. The only other cost is the comp the business chooses to offer, provided at its cost, not retail. Founding businesses keep founding pricing while they remain subscribed, and the plan begins when the San Juan market opens.
Activate when San Juan opens
Pick creators from the founding roster, offer a comp at your cost, and get honest, tracked posts delivered in 48 hours* of each visit.
*Creators have up to one week to post. 48 hours is the standard they are held to, and hitting it earns their Momentum. If a week passes with no post, the visit is replaced and does not count against your plan.
If a booked creator does not show up or does not post, that visit does not count against your monthly visits. It is replaced.
How content rights work: on a comp visit, you can share the creator's post natively with the creator credited, and nothing more: no downloads, no reposting the file, no ads. On a paid visit, you can also repost the content on your own channels and run it as an ad for 90 days under the standard license included in the booking. The creator always owns the content. Rights follow the visit, never the plan.
Neighborhood by neighborhood
The founding roster lives where San Juan residents actually eat, drink, swim and get their hair cut.
- Old San Juan
- Condado
- Isla Verde
- Santurce
- La Placita
- Miramar
- Ocean Park
- Rio Piedras
- Hato Rey
- Guaynabo
Questions, answered straight
Is SIGNL live in San Juan yet?
Not yet. Founding sign-ups are open now, the founding roster is forming, and founding businesses are joining the founding list. Offers begin when the San Juan market opens, and founding creators see every offer first.
Does it cost anything to join SIGNL as a creator?
No. SIGNL is free for creators. Always. Businesses pay the platform. You never pay to join, to list, or to get booked. Your compensation on standard visits is the comp itself: the meal, service or experience the business provides.
What would I actually post about in San Juan?
Real San Juan days: a mofongo verdict in Santurce, lechon at a chinchorro where locals actually stop, a night at La Placita, sunset in Old San Juan and a coffee finca day trip. The Standard Visit is 1 post or reel plus 1 story that shares the post, posted to a 48-hour standard with a week as the outside limit, honest and clearly disclosed as comped.
I am a student at the University of Puerto Rico or Sagrado Corazon. Can I join?
Yes. Name your school when you sign up or finish your profile and your profile carries your campus, so businesses near your school can find you first. The Standard Visit fits between classes, and alcohol offers are 21+ only.
How does a San Juan business join, and when is it charged?
Apply for the founding business list and your category spot is held in application order. Nothing is charged today. Your plan begins when the San Juan market opens, at founding pricing: $199 a month for Self-Service (up to 5 creator visits a month), $349 a month for Growth (up to 10 creator visits a month) or $699 a month for Managed (up to 20 creator visits a month), with a 3-month minimum and then month to month. Founding businesses get $100 off the first month. Visits you don't use roll into the next month, then expire.
Which parts of San Juan does the roster cover?
The whole metro, neighborhood by neighborhood: Old San Juan, Condado, Isla Verde, Santurce, Miramar, Ocean Park and Rio Piedras. If your followers live here, your audience counts as local here.
This page is the San Juan founding story: why this city, and what founding means here. The San Juan market page carries the directory view: founding terms and roster details for this market.
San Juan's founding roster is forming now
Creators join free and are reviewed in sign-up order. Businesses join the founding list at founding pricing, charged nothing until the market opens.