Post the locals' San Diego.
Visitors get the zoo and the Gaslamp. Locals get fish tacos at a North Park counter, carne asada fries in Barrio Logan, craft beer in the neighborhood that basically invented the modern IPA, and burritos with fries inside, debated endlessly. SIGNL is forming its San Diego founding roster now: creators who post that city, and businesses ready to comp them.
The post is the job.
SIGNL is free for creators. Always. Businesses pay the platform. You never pay to join, to list, or to get booked.
Comp visits are the core. Paid bookings sit on top: set your own rate, the business pays it, and the platform fee is 6 percent total, split evenly, so you keep 97 percent of your rate. Paid bookings are held by SIGNL until your post is live. Headliners (15,000+ followers) are also first in line for featured paid campaigns when businesses run them.
Seventy-two and sunny, and hungry
The Cali burrito debate
Fries inside the burrito: San Diego put them there, and every neighborhood has a ruling on whose carne asada fries set the standard. Food debates this deep are creator gold.
Beer worth a pilgrimage
San Diego County's craft beer scene is a genuine landmark, and its taprooms are neighborhood institutions from North Park to Vista. Institutions with regulars are where comps work hardest.
Border flavors, local pride
Convoy's pan-Asian food row and Barrio Logan's Chicano food culture give San Diego layers most cities cannot copy. Creators here post across all of them, fluently.
Outdoor everything
Beach mornings, canyon hikes, patio dinners in January: the San Diego feed never goes dark, and neither does its appetite for the next local spot.
How it works for San Diego creators
Claim your founding spot
Sign up free with San Diego as your market and finish your profile: your handles, your neighborhoods, what you post about. Founding creators are reviewed in sign-up order, and your tier is set automatically by your total audience.
Go be a customer
Show up, redeem the comp in the app, and experience the business for real. Bring a guest when the offer covers two.
Post within 48 hours
The Standard Visit: 1 post or reel plus 1 story that shares the post, posted to a 48-hour standard with a week as the outside limit, honest and clearly disclosed as comped. The platform tracks the post, so the business gets proof and you get credit for the visit.
Fish tacos to Convoy nights
Comps run across the city: taco shops, Cali burrito counters, Convoy noodle houses, Barrio Logan kitchens, taprooms, coffee bars, salons, barbershops and surf-side fitness studios. Post the San Diego your followers actually live in.
Students count here. If you are at San Diego State, UC San Diego or the University of San Diego, name your school when you sign up or finish your profile: your profile carries your campus, so businesses near your school can find you first. A Standard Visit fits between classes, and alcohol offers are 21+ only.
Where do you land?
Tiers are set automatically by your total audience across platforms, and they rise as you grow. A small, genuinely local audience beats a big, scattered one.
- Everyday people with a local following
- Comp visits, and paid bookings at your own rate
- Perfect first step into local posting
- Regular local posters, the roster's sweet spot
- Comp visits, and paid bookings at your own rate
- Priority access to new businesses
- Established local creators
- Comp visits, and paid bookings at your own rate
- First pick of grand openings and launches
Under 500 followers, or just starting out? Apply anyway. Your tier is set by your follower count, and it moves up as you grow. What matters most is not the number, it's that your audience is actually local and actually engages. Nobody picks their own band.
San Diego businesses: locals over tourists, daily
San Diego's visitor economy is famous, but its survivor businesses run on locals in every month of the year. Founding businesses get the creators those locals follow: comped at your cost, posting honestly, tracked from visit to post.
Ads reach everyone except the people who live nearby. SIGNL puts San Diego creators who live here inside your business, posting to neighbors who can walk in this week.
Join the founding business list
Apply in a few minutes. Your category spot in your trade area is held in application order, and nothing is charged today.
Founding pricing, held for you
$199 a month for Self-Service (up to 5 creator visits a month, about $40 per creator visit), $349 a month for Growth (up to 10 creator visits a month, about $35 per creator visit) or $699 a month for Managed (up to 20 creator visits a month), with a 3-month minimum and then month to month. Founding businesses get $100 off the first month. Visits you don't use roll into the next month, then expire. The only other cost is the comp the business chooses to offer, provided at its cost, not retail. Founding businesses keep founding pricing while they remain subscribed, and the plan begins when the San Diego market opens.
Activate when San Diego opens
Pick creators from the founding roster, offer a comp at your cost, and get honest, tracked posts delivered in 48 hours* of each visit.
*Creators have up to one week to post. 48 hours is the standard they are held to, and hitting it earns their Momentum. If a week passes with no post, the visit is replaced and does not count against your plan.
If a booked creator does not show up or does not post, that visit does not count against your monthly visits. It is replaced.
How content rights work: on a comp visit, you can share the creator's post natively with the creator credited, and nothing more: no downloads, no reposting the file, no ads. On a paid visit, you can also repost the content on your own channels and run it as an ad for 90 days under the standard license included in the booking. The creator always owns the content. Rights follow the visit, never the plan.
Neighborhood by neighborhood
The founding roster lives where San Diego actually eats, drinks and gathers.
- North Park
- Hillcrest
- Ocean Beach
- Barrio Logan
- Convoy
- Pacific Beach
- La Jolla
- Gaslamp Quarter
- South Park
- Normal Heights
Questions, answered straight
Is SIGNL live in San Diego yet?
Not yet. Founding sign-ups are open now, the founding roster is forming, and founding businesses are joining the founding list. Offers begin when the San Diego market opens, and founding creators see every offer first.
Does it cost anything to join SIGNL as a creator?
No. SIGNL is free for creators. Always. Businesses pay the platform. You never pay to join, to list, or to get booked. Your compensation on standard visits is the comp itself: the meal, service or experience the business provides.
What would I actually post about in San Diego?
A fish taco ruling, a California burrito with the fries question settled, a Convoy dinner crawl, a North Park taproom night. The Standard Visit is 1 post or reel plus 1 story that shares the post, posted to a 48-hour standard with a week as the outside limit, honest and clearly disclosed as comped.
I am a student at SDSU or UCSD. Can I join?
Yes. Name your school when you sign up or finish your profile and your profile carries your campus, so businesses near your school can find you first. The Standard Visit fits between classes, and alcohol offers are 21+ only.
How does a San Diego business join, and when is it charged?
Apply for the founding business list and your category spot is held in application order. Nothing is charged today. Your plan begins when the San Diego market opens, at founding pricing: $199 a month for Self-Service (up to 5 creator visits a month), $349 a month for Growth (up to 10 creator visits a month) or $699 a month for Managed (up to 20 creator visits a month), with a 3-month minimum and then month to month. Founding businesses get $100 off the first month. Visits you don't use roll into the next month, then expire.
Which parts of San Diego does the roster cover?
Neighborhood by neighborhood: North Park, Hillcrest, Ocean Beach, Barrio Logan, Convoy, Pacific Beach, La Jolla, South Park, Normal Heights and beyond. If your followers live here, your audience counts as local here.
This page is the San Diego founding story: why this city, and what founding means here. The San Diego market page carries the directory view: founding terms and roster details for this market.
San Diego's founding roster is forming now
Creators join free and are reviewed in sign-up order. Businesses join the founding list at founding pricing, charged nothing until the market opens.