For businesses · Retail and boutiques

Foot traffic is not an algorithm. It is locals talking.

New arrivals sit unseen while your regulars' followers shop online. Local creators get comped a product at your cost, visit like real customers, and post honestly within 48 hours, putting your shop in the feeds of people who can walk in this week.

Ads reach everyone except the people who live nearby. SIGNL puts creators who live in your market inside your business, posting to neighbors who can walk in this week.

Apply for a founding spot See pricing

A main street of local shops lit up at night

Your street.
Their feed.

Tracked posts · 48-hour standard

How it works

How SIGNL works here

/ 01

Post the comp

Offer a product or a store credit with a ceiling you set: the new arrival, the seasonal drop, the piece that photographs best. You set the value and how many visits you want this month, and the comp costs you your cost, not its retail price.

/ 02

Creators shop like real customers

Local creators claim the offer, book through the app and redeem the comp inside the app on a single-use code. Your register and your point of sale are never touched, and the visit looks like what it is: a local shopping at your store.

/ 03

The post lands in 48 hours*

A tracked Standard Visit about the real visit: 1 post or reel plus 1 story that shares the post and what they picked, with honest words and full disclosure. If a week passes with no post, the visit is replaced and does not count against your plan.

*Creators have up to one week to post. 48 hours is the standard they are held to, and hitting it earns their Momentum. If a week passes with no post, the visit is replaced and does not count against your plan.

Who it covers

The businesses on this page

Seventeen kinds of local shop run on SIGNL, from clothing boutiques to record stores. If your buyers live within driving distance, this page is yours.

/ 01

Fashion & Goods

Creators shop like customers and open the bags on camera. Discovery marketing for stores whose buyers live nearby.

Clothing boutique
Sneaker / streetwear shop
Vintage / thrift store
Jewelry store
Eyewear boutique
Beauty supply store

/ 02

Home & Hobby

The shelf is the content. A comped pick becomes a post in the feeds of the neighbors most likely to walk in.

Home goods / decor
Furniture showroom
Gift shop
Bookstore
Record store
Flower shop
Plant shop
Pet boutique / groomer
Bike shop
Surf / skate shop
Artisan / makers market

The proof

Proof, not promises

After a visit, the creator shares their creator code. Guests who use that code at your register are tallied back to the visit, so your SIGNL ROAS Score starts from real tracked register spend, a floor, and adds modeled media value, labeled as modeled.

Sample screen

Your dashboard · The SIGNL ROAS Score

6.29x

The SIGNL ROAS Score, our own ROI system. Sample campaign: Harbor Table (sample business), two delivered visits.

Media value, modeled (views $22 CPM · likes $0.10 · comments $0.50 · shares $1.00)$741.70

Total value$1,545.70

Your cost: comps at your actual cost$85.00

Your cost: code discounts given (this sample business chose 20%)$160.80

SIGNL ROAS Score6.29x

All-in score (adds your plan, $59.90 across these visits)5.06x

Every campaign is scored on its own actuals. Register spend is tracked, never estimated; media value is a stated model, never dressed up as cash.

Pricing

Three ways in, published prices

No demo call, no custom quote, no per-creator cash fees on standard visits. The comp you choose to offer is your only other cost.

Self-Service

$199/mo

3-month minimum term

Full access to browse the local roster by tier and category
Send comp offers (free meal or service) directly to creators
Up to 5 creator visits per month
About $40 per creator visit at the full 5 visits
Post tracking + results dashboard with redemption counts
Share delivered posts natively, with the creator credited
You run it yourself, in minutes a week

Apply for Founding Self-Service

Growth

$349/mo

3-month minimum term

Everything in Self-Service, at a bigger scale
Up to 10 creator visits per month
About $35 per creator visit at the full 10 visits
Every delivered post saved to your content library
Paid visits: repost rights plus ad use for 90 days under the standard license
Post tracking + results dashboard with redemption counts

Apply for Founding Growth

Managed

$699/mo

3-month minimum term

Everything in Growth, plus a coordinator who runs it all
Coordinator picks the right creators and schedules every visit
Up to 20 creator visits per month
Campaign calendar built around your slow days and launches
Paid bookings and their repost and ad rights, handled for you
One featured creator feature per quarter
Monthly results report, in plain English

Apply for Founding Managed

Founding applications only

Business accounts open market by market as each founding roster completes. Applying now puts you on the founding business list: your category spot is held in application order, and your founding pricing ($199 Self-Service, $349 Growth, $699 Managed) is locked while you remain subscribed. Your plan begins when your market launches, and nothing is charged today. Every creator you book is ranked by local audience share, the share of their followers who live in your market, and every visit is covered by the Visit Guarantee.

Honest FAQ

Questions, answered straight

Does influencer marketing work for retail stores and boutiques?

Yes, because local retail runs on discovery and word of mouth. A national ad reaches people who will never drive to your store; a local creator's post reaches their actual neighbors. Creators shop like real customers, post honestly within 48 hours, and every post is tracked, so you can see exactly which visits your plan produced.

What does a creator get comped at a store?

A product you choose, or a store credit with a ceiling you set: a new arrival, a seasonal piece, a book, a plant. You set the comp and its ceiling on every offer, and creators opt in knowing exactly what it is. The comp costs you your cost, not its retail price, and SIGNL never touches comp money: no pass-through, no markup, and no per-creator cash fees on standard visits.

How much does it cost?

Published pricing: $199 a month for Self-Service (up to 5 creator visits a month, about $40 per creator visit), $349 a month for Growth (up to 10 creator visits a month, about $35 per creator visit) or $699 a month for Managed (up to 20 creator visits a month), with a 3-month minimum, then month to month. Your only other cost is the comp you choose to offer, provided at your cost, not retail. There are no per-creator cash fees on standard visits.

What if a creator does not post?

Creators post to a 48-hour standard, and on-time posts earn them Momentum. If no post has appeared within a week of the visit, you get a replacement visit and the slot does not count against your cap. Creators who no-show or do not post lose standing, and repeat offenders are removed from the roster entirely.

What is the Visit Guarantee?

If a booked creator does not show up or does not post, that visit does not count against your monthly visits. It is replaced.

What is the refund policy?

Paid bookings are held by SIGNL until the post is live. If the visit does not happen or the post never lands, the business is refunded in full automatically. If we cannot deliver the service, including a founding market that does not open, founding businesses receive a full refund of what they paid for that market. Plans run month to month after the 3 month minimum. Cancelling stops future billing. Visits already delivered are not refundable.

Founding spots

Your category spot is held in application order.

Founding businesses lock founding pricing and their category in their trade area. Markets open as founding rosters complete.

Apply for a founding spot See the full business page