SIGNL
For businesses · Cafes, bakeries and coffee

The morning rush is fine. Locals fix the slump.

Your 2 pm lull, your slow Tuesdays, the new seasonal drink nobody has tried yet: local creators are the fix. They get comped a drink and a pastry, visit like real customers, post honestly within 48 hours, and every visit and post is tracked in your dashboard.

Ads reach everyone except the people who live nearby. SIGNL puts creators who live in your market inside your business, posting to neighbors who can walk in this week.

A local cafe glowing through its windows at dusk
Your cafe.
Their feed.
Tracked posts · 48-hour standard
How it works

How SIGNL works here

/ 01

Post the comp

Offer what you would happily pour: a seasonal drink and a pastry, a baker's dozen preview, a flight of the new roasts. You set the value and how many visits you want this month. A cafe comp is the cheapest comp on the platform, and it costs you your cost, not its menu price.

/ 02

Creators visit like real customers

Local creators claim the offer, book through the app and redeem the comp inside the app on a single-use code. Your register and your point of sale are never touched, and the laptop crowd watches it happen in real time.

/ 03

The post lands in 48 hours*

A tracked Standard Visit about the real visit: 1 post or reel plus 1 story that shares the post, with honest words and full disclosure. Aim visits at your slow windows and new launches, and if a week passes with no post, the visit is replaced and does not count against your plan.

*Creators have up to one week to post. 48 hours is the standard they are held to, and hitting it earns their Momentum. If a week passes with no post, the visit is replaced and does not count against your plan.

Who it covers

The businesses on this page

Cafes, coffee shops and bakeries are some of the strongest fits on SIGNL: the comp costs little and the visit frequency stays high. Full restaurants and food trucks have their own page: SIGNL for restaurants.

/ 01

Coffee & Tea

Low comp cost, high visit frequency. A coffee, tea or juice comp keeps your name in local feeds week after week.

  • Coffee shop / roastery
  • Tea house
  • Bubble tea shop
  • Juice / smoothie bar
/ 02

Bakeries & Sweets

The case is the content. Creators post the morning bake, the seasonal special and the custom cake your regulars already brag about.

  • Bakery
  • Donut shop
  • Dessert bar
  • Ice cream / gelato
  • Patisserie / chocolate shop
The proof

Proof, not promises

After a visit, the creator shares their creator code. Guests who use that code at your register are tallied back to the visit, so your SIGNL ROAS Score starts from real tracked register spend, a floor, and adds modeled media value, labeled as modeled.

Sample screen
Your dashboard · The SIGNL ROAS Score
6.29x

The SIGNL ROAS Score, our own ROI system. Sample campaign: Harbor Table (sample business), two delivered visits.

Register spend tracked to creator codes (a floor: it counts only guests who used a code)$804.00
Media value, modeled (views $22 CPM · likes $0.10 · comments $0.50 · shares $1.00)$741.70
Total value$1,545.70
Your cost: comps at your actual cost$85.00
Your cost: code discounts given (this sample business chose 20%)$160.80
SIGNL ROAS Score6.29x
All-in score (adds your plan, $59.90 across these visits)5.06x

Every campaign is scored on its own actuals. Register spend is tracked, never estimated; media value is a stated model, never dressed up as cash.

Pricing

Three ways in, published prices

No demo call, no custom quote, no per-creator cash fees on standard visits. The comp you choose to offer is your only other cost.

Self-Service

Self-Service

$199/mo
3-month minimum term
  • Full access to browse the local roster by tier and category
  • Send comp offers (free meal or service) directly to creators
  • Up to 5 creator visits per month
  • About $40 per creator visit at the full 5 visits
  • Post tracking + results dashboard with redemption counts
  • Share delivered posts natively, with the creator credited
  • You run it yourself, in minutes a week
Apply for Founding Self-Service
Managed

Managed

$699/mo
3-month minimum term
  • Everything in Growth, plus a coordinator who runs it all
  • Coordinator picks the right creators and schedules every visit
  • Up to 20 creator visits per month
  • Campaign calendar built around your slow days and launches
  • Paid bookings and their repost and ad rights, handled for you
  • One featured creator feature per quarter
  • Monthly results report, in plain English
Apply for Founding Managed
Founding applications only

Business accounts open market by market as each founding roster completes. Applying now puts you on the founding business list: your category spot is held in application order, and your founding pricing ($199 Self-Service, $349 Growth, $699 Managed) is locked while you remain subscribed. Your plan begins when your market launches, and nothing is charged today. Every creator you book is ranked by local audience share, the share of their followers who live in your market, and every visit is covered by the Visit Guarantee.

Honest FAQ

Questions, answered straight

Does influencer marketing work for cafes and bakeries?

Yes, and cafes are one of the strongest fits on the platform, because cafe marketing runs on habit and word of mouth. A comped drink and pastry costs you a few dollars at your cost, local creators post honestly within 48 hours, and their followers are people who can make your cafe their regular stop this week.

What does the comp actually cost my cafe?

Whatever you decide to offer: a seasonal drink, a pastry, a coffee flight. You set the comp and its ceiling on every offer, and creators opt in knowing exactly what it is. The comp costs you your cost, not its menu price: a $14 drink and pastry costs a cafe its ingredient cost, not $14. The comp is your own product, provided by you, and SIGNL never touches comp money: no pass-through, no markup, and no per-creator cash fees on standard visits.

How much does it cost?

Published pricing: $199 a month for Self-Service (up to 5 creator visits a month, about $40 per creator visit), $349 a month for Growth (up to 10 creator visits a month, about $35 per creator visit) or $699 a month for Managed (up to 20 creator visits a month), with a 3-month minimum, then month to month. Your only other cost is the comp you choose to offer, provided at your cost, not retail. There are no per-creator cash fees on standard visits.

What if a creator does not post?

Creators post to a 48-hour standard, and on-time posts earn them Momentum. If no post has appeared within a week of the visit, you get a replacement visit and the slot does not count against your cap. Creators who no-show or do not post lose standing, and repeat offenders are removed from the roster entirely.

What is the Visit Guarantee?

If a booked creator does not show up or does not post, that visit does not count against your monthly visits. It is replaced.

What is the refund policy?

Paid bookings are held by SIGNL until the post is live. If the visit does not happen or the post never lands, the business is refunded in full automatically. If we cannot deliver the service, including a founding market that does not open, founding businesses receive a full refund of what they paid for that market. Plans run month to month after the 3 month minimum. Cancelling stops future billing. Visits already delivered are not refundable.

Founding spots

Your category spot is held in application order.

Founding businesses lock founding pricing and their category in their trade area. Markets open as founding rosters complete.