Skip the postcard. Post the real Amsterdam.
The postcards stop at the canal ring and the Dam. The Amsterdam people actually live in is market mornings in De Pijp, rijsttafel in De Baarsjes, herring stands in the Jordaan and evenings in Oost. SIGNL is forming its Amsterdam founding roster now: local creators who post that city, and local businesses ready to comp them.
The post is the job.
SIGNL is free for creators. Always. Businesses pay the platform. You never pay to join, to list, or to get booked.
Comp visits are the core. Paid bookings sit on top: set your own rate from a €45 floor, the business pays it, and the platform fee is 6 percent total, split evenly, so you keep 97 percent of your rate. Paid bookings are held by SIGNL until your post is live. Headliners (15,000+ followers) are also first in line for featured paid campaigns when businesses run them.
Amsterdam eats by neighborhood
Canal ring, a hundred neighborhoods
A creator in De Pijp, a student in Oost and a chef in the Jordaan live in different Amsterdams. Each one has its own markets, cafés and morning rituals, and local businesses need the people who post each of them.
Neighborhoods over monuments
Visitors queue on the Damrak. Amsterdammers eat in De Pijp, gather along the Amstel and celebrate in Noord. SIGNL creators post that second city, the one residents actually trust for where to go.
The stroopwafel debate is real
Which market stall fries the best stroopwafels, which brown café pours honestly, which rijsttafel is still the real thing: Amsterdam argues its food politely and endlessly. Creators with real opinions are the ones who move a dining room.
Canals to commuter towns
From Haarlem and Zaandam to Amstelveen, Diemen and Hilversum, small rooms keep opening, and each one survives on neighborhood word of mouth. Founding creators get first pick of every new table.
How it works for Amsterdam creators
Claim your founding spot
Sign up free with Amsterdam as your market and finish your profile: your handles, your neighborhoods, what you post about. Founding creators are reviewed in sign-up order, and your tier is set automatically by your total audience.
Go be a customer
Show up, redeem the comp in the app, and experience the business for real. Bring a guest when the offer covers two.
Post within 48 hours
The Standard Visit: 1 post or reel plus 1 story that shares the post, with the goal of posting within 48 hours of the visit, and a week as the outside limit, honest and clearly disclosed as comped. The platform tracks the post, so the business gets proof and you get credit for the visit.
Brown cafés, markets and rijsttafel
Restaurant meals are the start: market lunches in De Pijp, Indonesian rijsttafel in De Baarsjes, brown cafés in the Jordaan, bakeries in Oud-West and long dinners in Oost. Salons, barbershops, fitness studios, galleries and event spaces run comp offers too.
Students count here. If you are at the University of Amsterdam or VU Amsterdam, name your school when you sign up or finish your profile: your profile carries your campus, so businesses near your school can find you first. A Standard Visit fits between classes, and alcohol offers are 18+ only.
Where do you land?
Tiers are set automatically by your total audience across platforms, and they rise as you grow. A small, genuinely local audience beats a big, scattered one.
- Everyday people with a local following
- Comp visits, and paid bookings at your own rate
- Perfect first step into local posting
- Regular local posters, the roster's sweet spot
- Comp visits, and paid bookings at your own rate
- Priority access to new businesses
- Established local creators
- Comp visits, and paid bookings at your own rate
- First pick of grand openings and launches
SIGNL starts at 500 total followers across your platforms. Your tier is set by your follower count, and it moves up as you grow. What matters most is not the number, it's that your audience is actually local and actually engages. Nobody picks their own band.
Amsterdam businesses: be the room locals post about
Amsterdammers choose the neighborhood café over the famous name, and they choose it because someone they follow ate there. Founding businesses get that someone: real local creators, comped at your cost, posting honestly to the followers who fill your tables.
Ads reach everyone except the people who live nearby. SIGNL puts Amsterdam creators who live here inside your business, posting to neighbors who can walk in this week.
Join the founding business list
Apply in a few minutes. Your category spot in your trade area is held in application order, and nothing is charged today.
Founding pricing, held for you
€179 a month for Self-Service (up to 5 creator visits a month, about €36 per creator visit), €309 a month for Growth (up to 10 creator visits a month, about €31 per creator visit) or €619 a month for Managed (up to 20 creator visits a month), with a 3-month minimum and then month to month. Founding businesses get €85 off the first month, and all prices are plus VAT. Visits you don't use roll into the next month, then expire. The only other cost is the comp the business chooses to offer, provided at its cost, not retail. Founding businesses keep founding pricing while they remain subscribed, and the plan begins when the Amsterdam market opens.
Activate when Amsterdam opens
Pick creators from the founding roster, offer a comp at your cost, and get honest, tracked posts delivered in 48 hours* of each visit.
*Creators have up to one week to post. The goal is to post within 48 hours of the visit, and hitting it earns their Momentum. If a week passes with no post, the visit is replaced and does not count against your plan.
If a booked creator does not show up or does not post, that visit does not count against your monthly visits. It is replaced.
How content rights work: on a comp visit, you can share the creator's post natively with the creator credited, and nothing more: no downloads, no reposting the file, no ads. On a paid visit, you can also repost the content on your own channels and run it as an ad for 90 days under the standard license included in the booking. The creator always owns the content. Rights follow the visit, never the plan.
Neighborhood by neighborhood
The founding roster lives where Amsterdammers actually eat, drink, gather and get their hair cut.
- De Pijp
- Jordaan
- De Baarsjes
- Oud-West
- Oost
- Noord
- Plantage
- Rivierenbuurt
- Westerpark
- IJburg
- De Negen Straatjes
Questions, answered straight
Is SIGNL live in Amsterdam yet?
Not yet. Founding sign-ups are open now, the founding roster is forming, and founding businesses are joining the founding list. Offers begin when the Amsterdam market opens, and founding creators see every offer first.
Does it cost anything to join SIGNL as a creator?
No. SIGNL is free for creators. Always. Businesses pay the platform. You never pay to join, to list, or to get booked. Your compensation on standard visits is the comp itself: the meal, service or experience the business provides.
What would I actually post about in Amsterdam?
Real Amsterdam days: a stroopwafel verdict from a De Pijp market stall, rijsttafel in De Baarsjes, herring in the Jordaan, an evening along the canals in Oost. The Standard Visit is 1 post or reel plus 1 story that shares the post, with the goal of posting within 48 hours of the visit, and a week as the outside limit, honest and clearly disclosed as comped.
I am a student at the University of Amsterdam or VU Amsterdam. Can I join?
Yes. Name your school when you sign up or finish your profile and your profile carries your campus, so businesses near your school can find you first. The Standard Visit fits between classes, and alcohol offers are 18+ only.
How does a Amsterdam business join, and when is it charged?
Apply for the founding business list and your category spot is held in application order. Nothing is charged today. Your plan begins when the Amsterdam market opens, at founding pricing: €179 a month for Self-Service (up to 5 creator visits a month), €309 a month for Growth (up to 10 creator visits a month) or €619 a month for Managed (up to 20 creator visits a month), with a 3-month minimum and then month to month. Founding businesses get €85 off the first month, and all prices are plus VAT. Visits you don't use roll into the next month, then expire.
Which parts of Amsterdam does the roster cover?
The whole city, neighborhood by neighborhood: De Pijp, Jordaan, De Baarsjes, Oud-West, Oost, Noord, Plantage and beyond. If your followers live here, your audience counts as local here.
This page is the Amsterdam founding story: why this city, and what founding means here. The Amsterdam market page carries the directory view: founding terms and roster details for this market.
Amsterdam's founding roster is forming now
Creators join free and are reviewed in sign-up order. Businesses join the founding list at founding pricing, charged nothing until the market opens.